I'm so pleased to share my work with Better Ventures – I new sort of venture capital firm "backing entrepreneurs building a better world."

Wes and Rick were dream clients, chock-full of ideas of their own yet open to mine. They wanted a VC firm that didn't look like all of the others, which was right up my alley because what did I know about venture capital? Though some may think VC know-how runs in Bay Area tap water, the answer was not a whole lot.

We came up with something fresh, clean, fun, and evocative of the "blue sky" thinking that they're all about. I'm thrilled with how it all came out and wish them the best of luck as they move up, up, up and to the right!