How has is been so long since I posted? Not for lack of work (both the paid and unpaid sort) – but rather lots of projects taking a bit of time to percolate. That said, this identity project is wrapped up and back from the printer – ta-da!

Caroline is a holistic health coach who came to me wanting a soulful, organic, friendly identity for her business – one that veered away from the visual cliches that tend to dominate her space. After some sketching and noodling (see below for some fun stuff that ended up on the cutting room floor), I broke out the watercolors, for what feels more "real" and organic than paint on paper? Add in some hand lettering by yours truly and there you have it. She loves it so much, it's going on her surfboard. What more could I ask for? Happy client, very happy designer.