Awhile back, I was contacted by a dear former co-worker who was starting up a bike touring company in Marin. Sara was in need of an identity for her fledgling company, and I was thrilled to help – her enthusiasm, humor, and irreverence make her a total gas to work with, then and now. Together we dreamed up an identity that suited her quirk and wit, and applied it to business cards (soon to come) and a tri-fold brochure in a fun, compact size.

Chock-full of information about her amazing tours in Marin County and original photography by Sara herself, it was so fun and satisfying to put together. Brochures scratch a data-organization itch that branding and identity just do not – and to know me is to know how much I loooove to put things away in their cubbies...

I can't wait to see Sara kill it on the two-wheeled scene – we're working on her site, but if you've got any questions for her in the meantime, she's at sara@chainbiketours.com.

Enjoy the photos, and big thanks as always to Edwin at Essence Printing for taking my work from digital to terrestrial. What would I do without you?!